If you are going to survive as a business owner in the 21st Century you need to completely re-think how you sell and market your product or service. There is one simple, but often overlooked idea that you need to take very seriously. Do you know what percentage of buying decisions are made or influenced by women? An astounding 80%!
The majority of businesses are owned by men so understanding the power of this group and how they think is often not fully considered. Men just don't think the same way women do. It's the whole "men are from Mars and women are from Venus" syndrome. It's important to understand that a woman is going to experience your business from a more emotional point of view than a man.
A woman notices things. Things like what you and your staff look like, sloppy or well groomed. What your business smells like. How you treat your employees. She wants your product or service to meet her needs...and the more needs one thing meets the more appealing it will be to her. Women are very busy and better at multitasking than men and look for products or services that consider this fact.
Marketing To Women!
Your marketing must appeal to women. What does your marketing look like? Does it have female eye appeal? Use of the colour "pink" is not a strategy.
Sunday, January 31, 2010
Tuesday, January 12, 2010
Haiti Earthquake
Oh my god...of all the countries to be hit by this. This is one of the poorest coutries in the world. I hope the world responds to help. Please don't continue to turn a blind eye to these kinds of events!!
Reality
I had a great discussion last night with a friend. It was about the new movie "Avatar". I'm not a big fan of fake reality and I feel people are becoming far too absorbed in this...from movies to TV. As I explained to my friend, at one time shows like Star Trek were what seemed to be a good alternative to reality to get a moral point of view across without shocking people with reality. I feel like it's gone too far now and may be creating a mind set that makes people immune to reality.
It seems large numbers of people want their reality pasteurized or sanitized..."don't give it to me straight anymore." "That offends me"..."but show me some cartoon version and that's OK." I feel this is allowing them to turn off others or events from anywhere outside their closely held group and act as if those other things don't really exist.
It's the Wal-Mart effect. Most people are informed enough now to know the cheap crap sold through discount or dollar stores is coming on the backs of under-paid works in China or Vietnam, but they choose to hide their proverbial heads in the sand. "Just give me CHEAP...and lots of it!"
It seems large numbers of people want their reality pasteurized or sanitized..."don't give it to me straight anymore." "That offends me"..."but show me some cartoon version and that's OK." I feel this is allowing them to turn off others or events from anywhere outside their closely held group and act as if those other things don't really exist.
It's the Wal-Mart effect. Most people are informed enough now to know the cheap crap sold through discount or dollar stores is coming on the backs of under-paid works in China or Vietnam, but they choose to hide their proverbial heads in the sand. "Just give me CHEAP...and lots of it!"
Subscribe to:
Posts (Atom)
