Sunday, February 21, 2010
Buy-ology 101
I now own the domain buy-ology101.com. Get ready to enroll for a degree in buy-ology.;)
Monday, February 1, 2010
The Buy-ology of Sales and Marketing
Sales and Marketing are not about selling anything!
Sales and Marketing are about helping people buy the right product or service to meet of their needs. Sales and Marketing are the twin siblings of the business world. They should be nothing more than the facilitators of the buying process.
If you can demonstrate how your business can better meet their needs than your competition they will buy what you have to offer. Your goal is to make the buying experience as smooth and problem free as possible.
Everyone is afraid of making the wrong decision. Show them that not only are you the best business to provide the product or service to meet or surpass their expectations, but you will be there after their money has been spent.
Sales and Marketing are about helping people buy the right product or service to meet of their needs. Sales and Marketing are the twin siblings of the business world. They should be nothing more than the facilitators of the buying process.
If you can demonstrate how your business can better meet their needs than your competition they will buy what you have to offer. Your goal is to make the buying experience as smooth and problem free as possible.
Everyone is afraid of making the wrong decision. Show them that not only are you the best business to provide the product or service to meet or surpass their expectations, but you will be there after their money has been spent.
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